It’s less important on this page to encourage the free plan because of the intention of the people who arrive here.

If someone visits Grammarly’s homepage, they’ll see the service’s primary CTA front and center: to download the free Chrome extension… Now, Grammarly’s free Chrome extension has been downloaded more than 10 million times and the company has 6.9 million daily active users.Īnd while there are many things Grammarly has done right to achieve massive success, there’s really only one thing we’re concerned about here… their email marketing.Īs with all Teardowns, we’re going to look at how Grammarly grows their email list, how they get people to buy, how they keep customers around for the long haul, and more. They offer an easy-to-use extension and online editor that suggests changes that improve the overall quality of the user’s writing.

In 2008, Grammarly started to steadily take the writing world by storm. Before Grammarly, there was autocorrect and spell-check… both of which were sub-par at actually helping people to improve their grammar and writing.